Out of this World - Level 4 Sample Unit
In this activity each group analyses different brochures and prepares a design
brief for a brochure based on their research in Activity 2. The purpose
of the brochure is to entice people to take a space voyage to experience a
destination within the solar system.
Before developing the design brief, using a sunshine
wheel, students brainstorm in groups, elements of a brochure (students
may need to be reminded that they should be taking on a different role in
the group doing this activity).
Using examples of different brochures, students analyse the samples using
a SWOT analysis for example:
- purpose – what do the brochure publishers hope to achieve and how?
- use of visual communication – in what ways is the purpose served
by pictures, illustrations, and layout?
- language – how does the language suit the purpose?
- format – how many surfaces does the brochure have? How does it fold?
Each group reports to the class on their findings. Teachers discuss with
students the findings and criteria for assessing the brochure.
Teachers discuss with students:
- the differences between informing and promoting and ways in which these
purposes can work together
- what sort of publication software and equipment they intend to use
- use of headings, paragraphs, tables, images, bullet points.
Each group develops a design brief which includes statements about:
- important features of their selected aspect of the solar system
- useful facts
- the kind of audience they want to appeal to
- how they intend to appeal to the target audience.
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