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Information and Communications Technology 3.75

Introduction
Sample at 3.75 – Creating advertising information products

Introduction

This work sample forms part of the assessment map for Information and Communications Technology (ICT). Other parts of the ICT assessment map can be accessed by using the menu on the right side of the screen.

The ICT Level 4 standards describe what students should know and be able do at this level.

The assessment task which generated this work sample was designed to give students the opportunity to demonstrate achievement of selected elements of the standard. The work sample illustrates progress towards, but does not fully demonstrate achievement of, the selected elements of the standard.

Sample at 3.75 – Creating advertising information products

Context

Students were asked to investigate a national park in Australia, and then based on this information, design and produce a travel brochure promoting a fictional park’s features to potential visitors, and a postcard for purchase by visitors when at the park.

The brochure needed to include information about the type of park, its location, facilities, special flora and fauna and accessibility. When designing and producing the postcard students were required to consider its colour, neatness, appropriateness and size of images and relevant presentation conventions.

Students chose an appropriate software tool (samples illustrate the use of a desktop publishing tool) and were required to insert digital images acquired by scanning, selecting from the school’s network or downloading copyright free images from the Internet.

The elements of the ICT for creating Level 4 standard addressed by the task are:

(Students) safely and independently use a range of skills, procedures, equipment and functions to process different data types and produce accurate and suitably formatted products to suit different purposes and audiences. They use design tools to represent how solutions will be produced and the layout of the information products.

(Students) apply conventions and techniques that improve the appearance of the finished product.

Stimulus

Students were provided with the following checklist to assist with the selecting and applying of appropriate techniques, procedures and formats when designing and producing their brochure and postcard.

Promoting a national park - Stimulus

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Sample

This work sample, and the related ICT 3.75 progression points, illustrates the kinds of responses that students produce as they progress towards the Level 4 standard.

Part 1 – Annotated drawing of promotional brochure

Creating advertising information products - Work sample

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Annotation

ICT for creating – 3.75

Indicates some details about specific content, however, gaps exist.
States how some aspects of the solution will be produced, for example, use WordArt to create specific headings and locate photos from a designated source.
Considers some formatting matters, such as placement of images and colour of some headings, but does not indicate, for example, that the text will be fully justified.

Part 2 − Promotional brochure

Creating advertising information products - Work sample

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Annotation

ICT for creating – 3.75

Uses consistent font (Verdana) in headings and body of text, however, the varying styles in the headings (some use of WordArt) detracts from the presentation of the brochure.
Varies the font colour for emphasis.
Uses quotation from reliable source to persuade visitors to come to the park, however, some text is missing due to the size of the text box.
Fully justifies most text which is a generally accepted convention for text in brochures. Unfortunately the inconsistent width of the columns detracts from the overall presentation.
Varies the justification of the column titled ‘Contact us on’ from left to centre, which detracts from the appearance of the brochure.
Uses appropriate images, however, they are limited.
Does note include a map, as required
Uses language appropriate to the audience and purpose of the product.
Emphasises the images by including borders.

Part 3 − Annotated drawing of postcard

Creating advertising information products - Work sample

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Annotation

ICT for creating – 3.75

Lists the name and location of the image file.
Indicates text but not its formatting details such as font type, size and colour.
Shows the layout of the back of the postcard, but not any processes for creating it.

Part 4 − Postcard

Creating advertising information products - Work sample

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Annotation

ICT for creating – 3.75

Uses a template efficiently by inserting and cropping an image that suits the purpose of the postcard.
Manipulates text by using WordArt.
Modifies template for the back of the postcard to suit purposes, however, the spacing between the lines is small, hence restricting writing styles.